DEKO is now in South Africa

The rapid growth of DEKO power tool brand over the recent decade has led to the developments of new partnerships in multiple markets across the globe. DEKO Tools Co., Ltd. is happy to announce that DEKO tools are now available in South Africa. You can find the complete range of tools and equipment from the stores of our official exclusive distributor, Altiven South Africa Ltd.

Founded in 2014, Altiven South Africa is a one-stop tool station headquartered in Johannesburg, Gauteng, South Africa. Its lineup of superior performance products aims to help customers do their projects faster and easier. Altiven sells a large spectrum of tools and equipment including automotive, construction equipment, generators, power tools, water pumps, welding machines, air tools, hand tools, safety products, lubricants, clearance, gardening and outdoor, etc.

Various type of power tools available in corded and cordless platforms possessing power capacities are being widely deployed. The functionality and penetration of use for large scale jobs has improved due to the enhanced mechanisms and batteries. In 2020, the power tools market size in South Africa was estimated at 205.1 million U.S. dollars. By 2027, the power tools market in this country is forecasted to reach 291 million U.S. dollars. Drilling and Fastening Tools accounts for the largest type segment in the end use industry owing to their easy use and they are cheaper as compared to other power tools.

From the name itself, it is clear that power tools are the tools that are used for a range of industrial applications when actuated by an additional power source. Circular saws, jigsaws, drills, hammer-drills, sanders, grinders, routers and numerous others are the examples of power tools.

Power Tools Market Dynamics in South Africa

Drivers:

• Growth in investment for research and development to carve way for innovations
• Increased proliferation of electronics globally to induce greater demand and supply in emerging nations
• Growth and expansion of end user verticals to present numerous opportunities for small scale businesses

Opportunities:

Buildings and construction industry continue to present many opportunities. Rising urbanization, modernization, and globalization drive market value growth. In other words, growing number of buildings and construction activities to develop the infrastructure will present very many opportunities for the growth of the power tool market.

Growing industrial infrastructure and remodeling of concrete structures, increasing advancement in the technology to improve the functioning of power tools, and increased awareness regarding vehicle safety and technological advancements by the automotive industry are other market growth determinants. Furthermore, advancements in manufacturing technology extend profitable opportunities to South Africa in the forecast period of 2022 to 2029. Additionally, rising adoption of battery-powered power tools globally, and surging demand for electric fastening tools in industrial environment will further expand the future growth of the market.

Although DEKO does not yet rank among the top power tool brands in the power tool market of South Africa in terms of market share, its success will be largely attributed to its reputation for high quality, cutting-edge technology, durability, service support, and most importantly, its affordability. DEKO has a long history of success in different parts of the world, and we are sure South African customers would love it too. An essential part of DEKO's market penetration strategy is to offer customezed solutions for local users in South Africa taking into consideration their  needs, preferences and opportunities. DEKO employs the most recent innovation while drawing on its years of design experience to build and produce top-tier power tools. DEKO Power Tools are lightweight, extremely small, and highly effective. Whether acquiring the tools for household needs or buying professional range at job sites, DEKO  guarantees customer satisafction exceeding their expectations.

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